Effective Date: January 1,
2026
Cookie & Tracking Technologies Notice
Cookies
3.1
Transparency in Online
Tracking
This Cookie Policy explains how BetMGM deploys cookies, web
beacons, local storage tokens, and related device telemetry when you access our
regulated sportsbook, casino, and poker platform.
1. What Are Cookies and Web Beacons?
Cookies are small text data files saved to your computer, tablet, or smartphone when
accessing web portals. They allow our systems to recognize your device, maintain active
authenticated wagering sessions, calculate bet slip odds, and remember custom game
preferences across sessions.
2. Detailed Categories of Cookies Deployed
- Strictly Necessary Cookies: Required for account authentication,
biometric verification, and certified geolocation compliance (via GeoComply).
Without these essential cookies, state regulations prohibit real-money wagering.
- Performance and Analytics Cookies: Measure network latency, slot
spin stability, live dealer video buffering, and server load distributions to ensure
responsive iGaming delivery.
- Functional Preference Cookies: Preserve your favorite sports
leagues, American vs. Decimal odds displays, table audio settings, and responsible
gaming alert preferences.
- Marketing & Referral Attribution: Ensure accurate tracking of
referral tokens (such as /go/ endpoints) to validate promotional bonuses and promo
code activations.
3. Managing and Disabling Cookies
Most browsers allow users to restrict or clear cookies via privacy settings. Note that
disabling strictly necessary cookies will render BetMGM completely inoperable, as live
session validation and geo-fencing checks are mandated by Michigan Gaming Control Board
regulations before every bet.